UTM link builder
Add campaign tags to a link so analytics shows where each visit came from.
Runs in your browser. What you type is not sent anywhere.
The page people will land on.
Quick fill
Where the link is placed, such as google or newsletter.
The kind of channel, such as cpc, email or social.
What you call this campaign, such as ramadan_sale.
To tell two ads or links in one campaign apart.
How to use it
- 01Type the page address people should land on.
- 02Fill in the source, the medium and a campaign name, or pick a quick fill.
- 03Copy the link and use it in the ad, email or post.
Questions
What are UTM parameters?
They are tags added to the end of a link, such as utm_source and utm_campaign. Analytics tools such as Google Analytics read them to show which source, medium and campaign each visit came from.
Which fields are required?
Source, medium and campaign name. Keyword and content are optional and help when you run several ads in one campaign.
Why lower case and underscores?
Google Analytics treats Facebook and facebook as two different sources. Keeping everything lower case with underscores avoids split reports. You can turn both options off.
What happens to parameters already in the link?
They are kept, and so is anything after a #. Any existing utm_ parameters are replaced by the ones you enter.
Is anything stored or sent?
No. The link is built in your browser and nothing you type is sent anywhere.
Campaign links are only the start
We plan and manage paid campaigns that begin from working conversion tracking, and report against what you count as a lead or a sale.
See paid advertising