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Free tool

Structured data generator

Fill in a form and get JSON-LD for your company, shop, article or FAQ, checked as you type.

Runs in your browser. What you type is not sent anywhere.

One address per line: social profiles, a Wikipedia page.

Required fields

0%

  • Name required · Missing
  • Web address required · Missing
  • Logo address recommended · Missing
  • Other profiles recommended · Missing
<script type="application/ld+json">{  "@context": "https://schema.org",  "@type": "Organization"}</script>

Paste it into the <head> or the <body> of the page it describes.

Test it with Google's Rich Results Test

A good result here means the markup is complete. It does not mean Google will show a rich result, and the text must match what is visible on the page.

How to use it

  1. 01Choose what the markup is for: a company, a local business, an FAQ or an article.
  2. 02Fill in the fields. The checks on the side show what is missing or needs a fix.
  3. 03Copy the code, paste it into the page it describes, and test it with Google's Rich Results Test.

Questions

What is JSON-LD?

It is a block of data placed in a page that tells search engines in a fixed format what the page is about, such as the name, address and opening hours of a business. People do not see it.

Will it give me rich results in Google?

Not by itself. Valid markup makes a page eligible for some kinds of rich results, but Google decides whether to show them. Nothing here changes your ranking directly.

Where do I put the code?

Inside the page it describes, in the head or the body. On most website builders there is a place for custom code or a field for header scripts.

Why must the text match the page?

Google asks that structured data describes what visitors can actually see. Markup for questions or details that are not on the page can be ignored or treated as a violation of its guidelines.

Is anything stored or sent?

No. The code is built in your browser and nothing you type is sent anywhere. The test link only opens Google's tool in a new tab.

Structured data is one part of technical SEO

We implement it across whole sites with the right types for each page, together with canonical and hreflang tags, sitemaps and crawlable rendering.

See SEO services

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